Recent Writing

 

“Sometimes, the most effective path to authenticity is just getting out of your own way, and creating space for the people you serve to connect with an audience.”

— The Guide to Effective and Ethical Direct Response Creative

“Just like with any ad, you’ve got mere milliseconds to stop the scroll and make your case. If it’s not immediately obvious what your ad is about, you’ll lose eyeballs (and maybe even votes).”

— Creative Roundup + Best Practices: Vote-by-Mail Edition

“Ad blockers aren’t going away. The goal with every display ad is to make an ad that’s worth peoples’ time and attention: Something they don’t want to block.”

— Display Ads Are Officially Adulting. What Now?

Creative Portfolio

Gwen’s copywriting, art direction, and strategic insights have inspired people to donate, raised awareness about important causes and brands, compelled people to take action, and turned people out to vote.

For examples of her most recent work, please get in touch.